Terms & Conditions
We take data protection, privacy, and confidentiality extremely seriously throughout the entire SHIFT™ process. All personal information provided whether by the participant or by a parent/guardian for those under 18 is handled with care, transparency, and full compliance with UK data protection law, including the UK GDPR and Data Protection Act 2018.
Purpose of Data Collection
Personal data is collected solely for the purposes of:
- Administering and completing the SHIFT™ personality profile
- Preparing and delivering personalised feedback
- Producing the tailored SHIFT™ Report
- Arranging follow-up discussions if requested
We do not use your information for any unrelated purposes.
Types of Data We Collect
Depending on your age and level of involvement, we may collect:
- Name and contact details
- Date of birth (for accurate profile processing)
- Parental/guardian consent information for participants under 18
- Responses to the personality profile
- Notes from discussions or feedback sessions
- Any optional information you choose to share during the process
We do not collect unnecessary information, and we do not request sensitive data beyond what is required for profiling and communication.
How Your Data Is Used
Your information is used exclusively to:
- Generate your unique personality profile
- Provide personalised explanation and developmental guidance
- Create your SHIFT™ Report, tailored to your revealed traits and needs
- Support any follow-up conversations or next-step planning
Your data will never be used for marketing, automated decision-making, or sold to third parties.
Confidentiality and Storage
All data is stored securely using encrypted systems.
Only authorised personnel directly involved in producing your profile and report will have access to your information.
We maintain strict confidentiality at all times. This means:
- Your report is not shared with anyone without your explicit permission
- For participants under 18, parents/guardians receive feedback and reports as part of their consent
- No data is accessible to external organisations or individuals
Data Retention
We retain profile data and reports only for as long as necessary to:
- Complete the SHIFT™ process
- Provide support or follow-up if requested
- Maintain records for professional accountability
If you wish for your data to be deleted at any point, you have the right to request this, and your data will be securely and permanently removed.
Your Rights
Under UK GDPR, you have the right to:
- Access the data we hold about you
- Request correction of inaccurate information
- Request deletion of your data
- Withdraw consent at any time (for under-18s, parents/guardians hold this right)
- Request clarity on how your information is stored and used
We respond to all data-related requests promptly and professionally.
Contact for Data Protection Enquiries
If you have any questions about how your data is used, stored, or protected, please contact us at:
We are committed to ensuring your privacy, dignity, and personal information are protected at every stage of the SHIFT™ journey.